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Valentine's Day Facts

Valentine's Day, the Most Romantic Day of the Year!

Valentine’s Day is just around the corner! It’s the best time of year to let your significant other know how much they mean to you. This day is known for its ties to chocolates and sweet notes, but did you know there’s a lot more to Valentine’s Day than just candy and cards? Since its conception, Valentine’s Day has grown culturally, especially in Western countries. People are spending more on Valentine’s Day every year! You might be wondering what to get your sweetheart for Valentine’s Day, or are maybe even considering popping the question. Want to know what to treat your Valentine to this year, or want to impress your partner with some V-Day knowledge! If so, take a look at some of the facts below!

  1. The Feast of Saint Valentine was established in the 5th century, but it wasn’t considered a day of romance until centuries later. It didn't officially become a holiday associated with love until the 1300s by English author Geoffrey Chaucer. Since then, it has been considered the day of love.
  2. Following the holiday’s emphasis on love, Valentine’s Day is one of the most popular days for proposals. Nearly 6 million couples get engaged on Valentine's Day.
  3. Even those who don’t pop the question on Valentine's Day agree that the holiday is a great time to propose. It was voted the best day of the year to propose than any other day, and 48% of Americans agree proposing on Valentine's Day is romantic.
  4. The ladies aren’t the only ones who agree with the previous fact! 40% of those who voted Valentine’s Day as the best day to propose were men.
  5. Valentine’s Day means more than just a day of love in American culture. It’s also one of the most financially prosperous holidays, as it is a $14.7 billion industry in the U.S.
  6. So much money is spent on Valentine’s Day, but what are people buying? The gift that people spend the most on is jewelry.
  7. It’s no surprise that Valentine’s Day is a huge day for the jewelry industry. Overall, people will spend $4.7 billion on jewelry for Valentine’s Day. That’s a lot!
  8. If you need any more reasoning to give your honey jewelry for V-day, know that almost 20% of all Valentine’s Day purchases are jewelry.
  9. Not having a valentine isn’t a reason not to love yourself on Valentine’s Day this year! The NRF found in its annual survey that 11% of individuals plan on treating themselves to a gift, including jewelry. Who needs a valentine when diamonds are a girl’s best friend anyway?


Are you surprised by any of these facts? We sure are! We hope this blog has given you some direction for your Valentine’s Day plans. If you still need a little help figuring out what to gift your sweetheart this year, we’ll give you a little hint. You can’t go wrong with jewelry, and we have the facts to prove it! From all of us at W. P. Shelton Jewelers, we wish you a happy Valentine’s Day!

Be sure to view our online Valentine's Day Look Book with the link below!!

Valentine's Day Jewelry






The History of Valentine’s Day

The History of Valentine’s Day

Valentine’s Day – it happens every year, just creeping around the corner to find many overwhelmingly unprepared for the big day. Lovebirds race out in a quest for flowers, chocolates, jewelry and sweet cards. Business store fronts are decorated in reds and pinks, eager to catch the attention of shoppers.


But where did Valentine’s Day actually originate? And how has is modernized into purchasing jewelry and gifts?


The much celebrated day contains both Christian and Roman tradition. The Catholic Church recognizes three martyred Valentine or Valentinus saints. One legend has it that Valentine was a priest who served the church during the third century Rome. Emperor Claudius II outlawed marriage for young men when he decided that single men made better soldiers than those with wives and families. Valentine defied Claudius and continued to perform marriages for young lovers in secret, as he saw it was an injustice of the decree. Valentine was ordered to be put to death once Claudius discovered his actions.


Other stories suggest Valentine was killed for attempting to help Christians escape the harsh torturing of Roman prisons. It is said, according to another legend, while Valentine was imprisoned he fell in love with a young girl – possibly his jailor’s daughter – who visited him during his confinement. Before his death, Valentine wrote her a letter signed "From your Valentine,” an expression still used today as a signature in many cards.


Although the stories and truth behind the Valentine legends are murky, there is still the underlying emphasis on a sympathetic, heroic and–most importantly–romantic figure. Thanks to his reputation, Valentine became one of the most popular saints by the Middle Ages in England and France.


Some believe that Valentine’s Day is celebrated mid-February to commemorate Valentine’s death or burial anniversary – which probably occurred around A.D. 270. While others claim the Christian church placed his feast day in mid-February in an effort to "Christianize” the pagan celebration of Lupercalia. February 15 was the Lupercalia fertility festival dedicated to Faunus, the Roman god of agriculture, as well as to the Roman founders Romulus and Remus.


Lupercalia survived the initial rise of Christianity but was eventually outlawed by the 5th century by Pope Gelasius since it was deemed "un-Christian.” February 14 was declared Saint Valentine’s Day and would much later, during the Middle Ages, become definitively associated with love. In France and England, February 14 was commonly believed as the beginning of mating season for birds, which added to the idea mid-February should be a day of romance.


Nowadays, Valentine’s Day is not only celebrated in the United States, but also in Canada, Mexico, the United Kingdom, France and Australia.


Printed cards began to replace written letters in 1900, due to improvements in printing technology. Today, according to the Greeting Card Association, an estimated 1 billion Valentine’s Day cards are sent each year, making it the second largest card-sending holiday of the year (Christmas has an estimated 2.6 billion cards sent out).


Compared to chocolate, flowers and cards, jewelry holds the number one spot for total amount spent. According to ABC News "Jewelry is the most popular Valentine's Day gift: 20 percent of consumers are expected spend a total of $4.3 billion, the NRF said.”


The average number of wedding proposals on Valentine's Day each year is 220,000.


Whether you, or your Valentine are looking to "pop the question,” or just wanting something special, we have an array of jewelry, in an array of designs and price ranges! You can shop our collection online, or in our store Monday – Friday, from 9:30 a.m. to 5 p.m., and Saturday from 10 a.m. to 3 p.m. We look forward to making your Valentine’s Day the best yet!