Jewelry at WP Shelton Jewelers
As the generations come and go, so do the trends, fashions and styles of jewelry. Why is this? With each new generation comes a new group of "influencers.” We have all heard the term used on social media (particularly Instagram). Millennials are the new jewelry generation impacting how and what jewelry designers create, and what jewelry stores sell. That is a no brainer, right? Millennials enjoy being the influencer, enjoy sharing their experiences with others, and enjoy expressing their individuality through clothing, jewelry, makeup, outings, etc. This is why the new trend, that millennials are driving, is custom designed jewelry. It allows them to be uniquely expressive.
Let’s take a look back into the 60s and 70s to see what similarities millennials have in common with those previous generations. The new jewelry generation today, is similar to the 60s and 70s in that there was and is a fresh creative freedom. A freedom to express oneself. Reflect hidden stories, social issues of their generation, and the origins of their gemstones. These qualities have become more important at times than the jewelry’s value. The way jewelry producers and stores advertise their products has changed and evolved because of "what” millennials value. Designers are creating edgy jewelry that is often amusing and always relevant to millennials’ generation and lifestyle.
The easiest way for millennials to express their true selves is through (fashion or fine) custom designed jewelry. Custom designed jewelry can mean a multitude of things. Some inherit family heirlooms, and are ready to bring it up to date with a few tweaks. While others gather ideas off the internet and social media, to create their very own design. According to InStore.com, custom jewelry design purchases have increased by 10% within the last decade. Why do millennials like custom designed jewelry so much, especially engagement rings? Because they are one-of-a-kind creations that reflect and express their values. Millennials look to align themselves with businesses and brands that reflect their values. They seek to express themselves through the brands’ identity versus the brands’ wealth.
There is also another important shift in jewelry sales to recognize. We now have more self-purchasing women. With today’s society, and the way women are working – it is no wonder women are starting to purchase more jewelry for themselves, without a second thought. Again, a feature of this self-expression that is very strong with millennials and beyond.
While trends and shifts like these may come and go, custom designed jewelry will always remain current. It allows for a change in the trends, a change in the design, and a change in what is important to the consumer. Custom designed jewelry allows for self-expression in any price range. It allows us to be as unique and original as we wish to be!
W. P. Shelton Jewelers delivers the best possible experience when shopping for jewelry, no matter your age, style, or generation. We provide custom jewelry designs, traditional and non-traditional options, real and lab grown diamonds, trendy styles, and so much more in order to exceed your expectations, and to express YOU and your values!
Out with the old, and in with the new! A new year, means a new you! Reward yourself, for another great year in the books, with some beautiful shiny new objects…jewelry! Starting the year with new fashions and designs sets you up with the confidence to truly express yourself. Every year, around this time, we set goals and create plans of what we want to accomplish in the New Year. Have you ever noticed that when you have an outfit that looks, feels and fits just right, your confidence goes to a whole new level? You feel that you can accomplish just about anything, nail any interview, stand out in any crowd, etc.! We are here to encourage you to be that confident person.
As the years come and go, so do some of the fashions. The jewelry in our jewelry box begins to collect dust. Why not take the jewelry piece(s) and create/design something completely new with it? Or sell the gold to buy something new? Take a look at what is hot for 2018 and what is here to stay. And you decide what your 2018 style will be for you.
Qalo Rings –
These silicone rings have taken over! We love these alternative bands for both men and women who live an active lifestyle, whether at work, in the gym, or at home. They are worry and hassle free because of their lightweight design and inexpensive material.
Diamond Stud Earrings –
These studs are nothing new to the everyday gal. They offer a timeless elegance for any attire, day or night. Dress them up with a halo of more diamonds, or with a halo of colored gemstones, either way they are versatile pieces that never go out of style.
Layered Necklaces –
The layered look offers women a way to add a little dimension to their fashion. By layering three or so dainty necklaces, a soft and laid back look is easily created. Imagine a deep V-neckline shirt or dress with several layers and lengths of necklaces. These shiny things demand attention.
Stackable Rings –
The stackable rings are similar to layered necklaces in that they present a mixed and matched look, offering a laid back, confident feel. Stackable rings can be a mix of gemstone or metal colors. Either way this look can add new colors to your overall style or bring colors together in one design.
Multi Rings –
Do not let this be confused with the stacked look. With this style you are wearing one ring on each finger. Nature-themed and geometric-shaped fashion rings are among the most eye catching styles. The old saying "less is more,” does not apply to you for this look. This style screams confident and unique, all at the same time, because you are not afraid to be yourself.
Graceful and tender, pearls are some the most sophisticated jewelry a woman can wear. They have been successfully boosting a lady’s femininity for centuries, as they never go out of style. Pearls do not have to be linked together, they can be surrounded with colorful pastel gemstones, or a halo of diamonds. Pearls are traditional but can be made into modern design.
Rose Gold –
Rose gold is here to stay! Rose gold jewelry adds a new color and some personality to your everyday look. It is great by itself, or mixed with white and yellow gold. Whether worn as chunky jewelry or dainty pieces, rose gold gives others the hint of your pink passion.
The great part about feeling confident in your own skin, is staying true to your true self and style. Whether the items above are pieces you admire or not, we encourage you to stick with what you love. If you would like to turn some of your old jewelry into new pieces, stop by our store Monday through Saturday, or give us a call to set up an appointment (228-875-4842). We look forward to providing new jewelry, to the new you, for the New Year!