If you Can Dream It, We Can Make It

If you Can Dream It, We Can Make It

At W. P. Shelton Jewelers, we design custom made jewelry lasting generation after generation. Our innovative design, attention to detail and passion for quality keeps our customers asking for more. Each customer has their own individual style preference, which is why this custom-made jewelry is such a special piece of art.

We all have some of the following in our jewelry boxes:

  • jewelry passed down to us
  • totally dated jewelry
  • jewelry from a past relationship
  • gifted jewelry that was not our style
  • jewelry sitting in our jewelry box waiting to be repaired

Do not let that jewelry just sit there. Turn it into something new! Whether you have a Pinterest board filled with your ideas, or know you just need to do something new with your old jewelry – if you can dream it, we can create it!

Here are four reasons to have your jewelry custom made:

1 – You know exactly what you want.

Part of knowing exactly what you want comes from the desire to be unique and original. Take a little from one design, and a little from another design, and we make it exclusively your own. Imagine all your friends complementing your jewelry/style, and you respond "Thank you, I designed it myself!” Whether you have a passion for design, or are the type to know exactly what you like, custom designing your jewelry is the way to go for you!

2 – You are ready to update your style.

After years, and even decades of collecting jewelry, you may start to notice how your style changes. Then you begin to realize how you stop wearing a lot of the jewelry you own. Do not let it just sit there! Bring your diamonds and colored stones to us, and we will create a whole new look for your jewelry, and for you! It is amazing the difference a new setting can make for just one stone!

3 – Sentimental memories are tied to it.

For most of us, there is a story behind every piece of jewelry that has been passed down generation, after generation. After a while, jewelry can become a little dated, and the years of wear and tear take its toll on the jewelry. We take jewelry like this and either repair it, or create a new design for it. By simply placing a diamond or colored stone in a new setting, you create a new version all while keeping the sentimental meaning behind it.

4 – You went through a bad break up.

If you are not sure what to do with jewelry after a breakup, or an engagement ring/wedding band after a divorce, creating a completely new piece or pieces of jewelry with it can erase all the bad juju you had connected to it. Ever heard of reinventing yourself? Well, now would be a great time to reinvent that jewelry! Give it a new beginning, you deserve it!

Custom-made jewelry is a wonderful treat that anyone is capable of having, and the future generations will surely appreciate the reminder of their loved ones.

Come see is today to get started on your custom piece!

Be sure to check out our new Pinterest boards for inspiration! We add to it weekly! (https://www.pinterest.com/wpsheltonjewelers/)
Engagement Ring Shopping Part 2: Styles, Fashions & Trends

Engagement Ring Shopping Part 2: Styles, Fashions & Trends

Last month, in Part 1, we went over some major factors that affect the cost of the ring…now it is time for the fun part…styles, fashions and trends of rings. We are going back in time to discuss all the decades’ most popular engagement ring trends and much more!

 

Before we begin, we must go over the history of engagement rings dating back to the ancient Egyptians. They have been found buried with metal wire around their third finger on their left hands. It is believed that this finger is directly connected to the heart by a vein.

 

The first use of a diamond ring to signify an engagement, most historians believe, was in 1477 when Archduke Maximillian of Austria gave Mary of Burgundy a gold ring with tiny diamonds in the shape of an "M.”

 

By the 1600s and 1700s engagement and wedding ring references were made in Shakespeare’s plays. Silver rings would be given to mark the engagement, and then a gold ring would replace it upon the wedding.

 

Before we can get into the twentieth century, and all its decades of fashions. There is one last era to discuss, the Victorian. Rare as it may have been at the time, Queen Victoria was very much in love with her husband Albert. The era was a very romantic time because of her love. The engagement rings of that time were referred to as the Victorian style, often featuring whimsical and romantic motifs, like hearts, bows, flowers and even snakes (at the time were seen as a symbol of eternity).

 

After a large deposit of diamonds were discovered in South Africa towards the end of the Victorian Era, the diamond engagement rings became more common.

 

During the Edwardian Era (1900-1910), fine jewelry was within reach of more people than ever before due to the Industrial Revolution bringing about an increase of prosperity and a growing middle class in Europe and America. The Edwardian style often featured diamonds in lacy and ornate platinum designs.

 

Now, onto the trends of the decades…beginning with the roaring 20’s and into the 30’s! The styles at this time reflected the geometric Art Deco aesthetic and the era’s love of all things modern. Often, they were accented with colorful precious gems such as sapphires and rubies. The settings that were most popular at the time were platinum and white gold.

 

In the 40’s the trend shifted back towards a more feminine style, featuring motifs such as ribbons, bows and flowers. Engagement rings were often big and bold despite the hardships of WWII. Gold was the choice of metal at the time since platinum was used for the war effort and scarce. Some budget-conscious couples turned to synthetic sapphires and rubies due to the prices of real diamonds.

 

We have Audrey Hepburn’s husband to thank for having kicked off the stackable ring trends in the 50s that are still going strong today. The reasoning for these rings? So that Audrey could switch them out to match her outfit (white gold, yellow gold and rose gold colors).

 

Post war, during the 60’s, platinum increased in popularity again. First lady Jacqueline Kennedy’s emerald cut diamond ring made this cut diamond an in-demand gemstone for many brides-to-be. Back during this era, Richard Burton gave Elizabeth Taylor a ring featuring a 33-carat asscher-cut diamond, which makes Kim and Kayne’s 15-carat ring look small.

 

During the 70’s the era did away with many things from the past, and introduced new shapes like the very popular square princess and radiant cuts.

 

The wedding of the decade (and maybe even longer than that to some) was that of Prince Charles and Princess Diana. Her oval sapphire engagement ring set some major trends for decades to follow.

 

The one style that has been sought after since the beginning of the twenty-first century is the solitaire. Even with the internet playing a huge role in providing more information to couples, and styles rise and fall year by year, this simplistic style will always remain a popular one.

 

Coming into the 2010 decade, the halo style has made a name for itself. While the style is nothing "new,” the increased popularity and must have for this style has definitely been top of the selling charts. A halo of diamonds around the center stone is not only appealing to the eyes, but easier on the wallet. It allows for a larger look without spending more than you want.

 

While trends come and go just like the decades, the love that each engagement ring represents will last a lifetime. Allow us to be a part of your journey together, and we will find the perfect ring for you! We offer special financing to give you affordable monthly payments, custom ring designs, and much more!

Is Forever Still…Real?

Is Forever Still…Real?

We have all heard the slogan "A Diamond is Forever.” But where did this phrase come from, what exactly does it mean and how long has it been around?

In the 21st century we are starting to experience new social attitudes with diamonds. The Diamond Producers Association took note of the decline in diamond sales with millennials, and started a new campaign titled "Real is Rare” in 2016.

Let us go back to when it all began, after World War II and the Great Depression. According to a New York Times article, back in 1947, Frances Gerety, a copywriter for the marketing agency N.W. Ayer, was tasked to produce a slogan for De Beers’ advertising campaign. Her goal was to boost the sales of diamonds which had fallen during the Great Depression.

Exhausted after a long day of finishing a series of ads, Gerety remembered she had to create a signature line. She quickly prayed "Dear God, send me a line.” And so that evening, she scribbled a sentence.

The next morning she woke up and read again what she had written, "A Diamond is Forever.” Thinking to herself how it was "just O.K.,” she went on to the agency’s meeting that day and according to her, "Nobody jumped.” Filled in a room with mostly men, they thought the word "Forever” was grammatically questionable.

Though it was unclear why the slogan was chosen, it was a decision that paved the way for the next 70 years of increased diamond sales for De Beers.

The slogan changed social attitudes forever. It created an association between their product and a psychology desiring an eternal romantic love and companionship. Gerety used it as the foundation of all their future advertisement. Grabbing the attention of men returning from war, a diamond ring was the perfect symbol of a new life and something to last a lifetime. It also discouraged something that would have potentially hurt the De Beers diamond market---reselling your diamond and exposing a lower cost of the stones themselves.

In the 1980s N.W. Ayer’s campaign went on to reset the norm for how much men should spend on these rings---two months’ salary. The ad said "Isn’t two months’ salary a small price to pay for something that lasts forever?” Yet again, changing the social attitude with one simple word, "Forever.”

In 1999, Advertising Age proclaimed Gerety’s slogan "The Slogan of the Century.”

Now-a-days, advertising agencies, companies, and associations like the Diamond Producers Association, focus on new concepts and audiences. For example, the "Real is Rare” campaign, developed in 2016, created a new emotional feeling: diamonds and your soulmate should be "Real.” The commercials are geared towards millennial couples and their "Wild” adventures together. Long are the days that diamonds mean marriage in this campaign. The slogan is recreating an old social norm with its emerging attitude that "Real” diamonds are the truest symbols of a deep emotional commitment between two young people. Forbes interviewed Chief Marketing Officer, Deborah Marquardt on the marketing goals for "Real is Rare.” ‘She stated that the goal is "to open the lens on how we view commitment, love and connection,” reflecting the target demographics’ more open-minded views about relationships.’

In conclusion, the slogan "A Diamond is Forever” has lasted for over a half century. But will it remain "Forever,” or will new phrases like "Real is Rare” take off with the many millennials of our time? Does a diamond represent marriage? Or does it represent the realness of the relationship? ...Is Forever Still Real?