The Diamond 4 C's
This basic knowledge will not only unlock the mystery of a diamond's quality, it will help you understand a diamond's value and price.

Color
In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone.

Clarity
Measures the amount, size and placement of internal 'inclusions,' and external 'blemishes.' Grades run from 'Flawless,' with virtually no imperfections, to 'Included,' which contain a significant number of imperfections.

Cut
Does not refer to a diamond's shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from 'Excellent' to 'Poor.'

Carat
Refers to a diamond's weight. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered.
Our Diamond Philosophy
We vow you will never be disappointed by a diamond purchased at W.P. Shelton Jewelers. The diamonds we sell don't come any prettier....only Bigger!!!! That's why we offer our customers a trade-up program with a diamond purchased through us.