As the generations come and go, so do the trends, fashions and styles of jewelry. Why is this? With each new generation comes a new group of "influencers.” We have all heard the term used on social media (particularly Instagram). Millennials are the new jewelry generation impacting how and what jewelry designers create, and what jewelry stores sell. That is a no brainer, right? Millennials enjoy being the influencer, enjoy sharing their experiences with others, and enjoy expressing their individuality through clothing, jewelry, makeup, outings, etc. This is why the new trend, that millennials are driving, is custom designed jewelry. It allows them to be uniquely expressive.
Let’s take a look back into the 60s and 70s to see what similarities millennials have in common with those previous generations. The new jewelry generation today, is similar to the 60s and 70s in that there was and is a fresh creative freedom. A freedom to express oneself. Reflect hidden stories, social issues of their generation, and the origins of their gemstones. These qualities have become more important at times than the jewelry’s value. The way jewelry producers and stores advertise their products has changed and evolved because of "what” millennials value. Designers are creating edgy jewelry that is often amusing and always relevant to millennials’ generation and lifestyle.
The easiest way for millennials to express their true selves is through (fashion or fine) custom designed jewelry. Custom designed jewelry can mean a multitude of things. Some inherit family heirlooms, and are ready to bring it up to date with a few tweaks. While others gather ideas off the internet and social media, to create their very own design. According to InStore.com, custom jewelry design purchases have increased by 10% within the last decade. Why do millennials like custom designed jewelry so much, especially engagement rings? Because they are one-of-a-kind creations that reflect and express their values. Millennials look to align themselves with businesses and brands that reflect their values. They seek to express themselves through the brands’ identity versus the brands’ wealth.
There is also another important shift in jewelry sales to recognize. We now have more self-purchasing women. With today’s society, and the way women are working – it is no wonder women are starting to purchase more jewelry for themselves, without a second thought. Again, a feature of this self-expression that is very strong with millennials and beyond.
While trends and shifts like these may come and go, custom designed jewelry will always remain current. It allows for a change in the trends, a change in the design, and a change in what is important to the consumer. Custom designed jewelry allows for self-expression in any price range. It allows us to be as unique and original as we wish to be!
W. P. Shelton Jewelers delivers the best possible experience when shopping for jewelry, no matter your age, style, or generation. We provide custom jewelry designs, traditional and non-traditional options, real and lab grown diamonds, trendy styles, and so much more in order to exceed your expectations, and to express YOU and your values!