The Diamond 4 C's

This basic knowledge will not only unlock the mystery of a diamond's quality, it will help you understand a diamond's value and price.

Diamond Color

Color

In most diamonds, the term actually refers to the absence of color. The less color in the stone, the more desirable and valuable it is. Some of these differences are not visible to the naked eye, but directly impact the overall quality and price of the stone.

Clarity

Measures the amount, size and placement of internal 'inclusions,' and external 'blemishes.' Grades run from 'Flawless,' with virtually no imperfections, to 'Included,' which contain a significant number of imperfections.

Diamond Clarity
Diamond Cut

Cut

Does not refer to a diamond's shape, but to the proportion and arrangement of its facets and the quality of workmanship. The amount of brilliance, sparkle and fire in a diamond is determined by cut. Grades range from 'Excellent' to 'Poor.'

Carat

Refers to a diamond's weight. Generally speaking, the higher the carat weight, the more expensive the stone. Two diamonds of equal carat weight, however, can have very different quality and price when the other three Cs are considered.

Diamond Carat

Our Diamond Philosophy

We vow you will never be disappointed by a diamond purchased at W.P. Shelton Jewelers. The diamonds we sell don't come any prettier....only Bigger!!!! That's why we offer our customers a trade-up program with a diamond purchased through us.